3 Reasons To Buy An Existing Domain Name

When the time comes to set up my own internet marketing one of my first thoughts is to buy a domain name to establish a web site for my new marketing. I may spend a lot of time dreaming up possible names and testing their availability but there is another option I should consider — buying an existing domain name.

Obviously I do not want to buy an existing web site for my new marketing as I wish to create a web site that accurately reflects my marketing vision, but there are a number of advantages to buying an existing domain name and if I do not yet have my heart set on a new domain name I will likely find an existing domain name available at a price not much greater than I will pay for a fresh name and an existing domain name brings a number of advantages.

One of the primary advantages of an existing domain name is that it already has traffic flowing toward it. Obviously the amount of traffic will vary greatly depending on what the current owner has done for promotion but any traffic is more than the zero visitors a fresh name will deliver.

Another advantage is from search engine optimization. Many domainers will have at least put in a small amount of time optimizing their domain name portfolio for search engines. Others put in a great deal of time and effort targeting key words and making sure the domain name is listed. It takes time for various domain names to work their way into search engine listings and if someone has already done that work for me then I am ready to capitalize on their groundwork as soon as I take over the name.

A third advantage is that the wild frontier of short, targeted, key word domain names is over. It is not impossible but very difficult to find an unregistered domain name in a short, catchy phrase and even more so if I have a specific key word in mind. However, many of the domainers who registered these domain names did so as an investment rather than a long-term project of their own and so are willing to sell. The only way to acquire many of these great domain names is by purchasing an existing domain name. I will not be able to find one to register fresh.

Choosing the right domain name for my internet marketing enterprise can be an exciting and challenging time but if I take the time to learn more about the available domain names I can buy then I just might find the bargain of a lifetime and start off my marketing with a bang.